In the next couple days you’re going to hear a lot about how the Aurora, Colorado shootings had some kind of negative effect on the box office this weekend. You’re going to hear about how The Dark Knight Rises is some kind of disappointment and that it surely left money on the table due to the aftermath of said mass murder. So without getting too pompous about discrediting such malarky, let’s get something out of the way right now. After ten days, The Dark Knight Rises has earned $289 million. That’s the third-best ten-day total of all-time behind only The Dark Knight ($313 million) and The Avengers ($373 million) and a good $10 million ahead of Harry Potter and the Deathly Hallows part II ($373 million) without the 3D advantage. Yes, the third Batman sequel dropped 60% from last weekend, but it still earned $64 million in weekend two, the sixth-biggest second weekend of all-time (The Dark Knight earned $75 million in weekend two, a 53% drop).
In short, the threequel is playing like a normal insanely anticipated but also heavily front-loaded genre sequel that has its fan-base firmly entrenched without picking up many new viewers this time around. In other words, it’s playing a bit like a Harry Potter/Twilight sequel. The Dark Knight Rises merely isn’t the pure phenomenon that The Dark Knight was, and anyone that told you it would be was probably delusional or lying. The Dark Knight was an event. The Dark Knight Rises is just a heavily-anticipated genre sequel.
In short, the threequel is playing like a normal insanely anticipated but also heavily front-loaded genre sequel that has its fan-base firmly entrenched without picking up many new viewers this time around. In other words, it’s playing a bit like a Harry Potter/Twilight sequel. The Dark Knight Rises merely isn’t the pure phenomenon that The Dark Knight was, and anyone that told you it would be was probably delusional or lying. The Dark Knight was an event. The Dark Knight Rises is just a heavily-anticipated genre sequel.
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